Unpaid or Organic Marketing

    Organic marketing can also be called as Unpaid advertising. In unpaid way of digital marketing we don't need to spend money on ads i.e. no charges will be billed  by the platform used like in 'Paid advertising'. Some of you here may know about organic results and paid ads, if so please don't come to a conclusion about 'no charges' and go through the article.

Organic Marketing in Digital Marketing

    In Organic Marketing there is no requirement of additional tools by the platform providers, good knowledge of the platform and features provided by it is required. All the platforms make available many options for free to its users, while aiming for organic results, one should be well versed with most of the FREE options available on platform and should be able to use them. By making most of them quality results can be generated.

    While using the free options regular updates in different forms with creative and attractive content should be posted. Posts should be relevant to the business. Additional to the posts and updates, options should be used by which customers can contact with the business and turn as a conversion. There will be some options which should be enabled by the business so that user can interact more with business and know explore more with your business.

    Along with updates and good usage of all options, responding to the customers quires in message section and comments will play a major role. Quick response will hit top at customer perspective. Taking quick and respective actions to the customers view may be positive and negative comments is must, so that it will not effect on new customers.

   

    Let's now consider Facebook and Instagram for organic marketing as they are worlds most used social platform where we can find large number of users with different interests are available. As these two are from same tech company, some common options can also be found between these two platforms. Organic results from Facebook can be earned by using following options,

• Facebook's Business Page
• Regular posts on Page
• Make use of Group option
• Make group chat available
• Facebook Marketplace
• Reels (now integrated for both FB and Instagram)
• Events option is also a handy feature if you organize any events

    Using all these options and achieving results require constant efforts and patience. Every now and then regular updates and posts should be made in different forms in different placements. Different content forms should also be used like text, images, GIF's, video, animations, etc. Main concept which converts users to customers is customer interaction with your business regularly in Organic Marketing.